# Lead Generation & MDF > Grow your cybersecurity business with Yellow Cube through joint webinars, partner events, trade shows and market development funds. - Canonical URL: https://yellowcube.eu/lead-generation/ - Publisher: Yellow Cube - Language: en - Contact: hello@yellowcube.eu ## Your audience. Our cyber expertise. Bring your customers and prospects. We bring the cybersecurity expertise, live demonstrations and event support that give them a reason to join. Together, we turn interest into your next sales conversation. [Explore the formats]() [Discuss MDF support]() ![A speaker addressing an audience at a cybersecurity event]() Where great conversations begin. ### You bring the audience Your market. Your customer relationships. ### We bring the expertise Content, presenters and live cyber defense. ### Build the opportunity together A relevant topic. A clear next conversation. ## [The right format for your market.]() One focused session or a longer campaign: start with the audience you want to reach, then choose how to bring them together. ### [Joint webinars & webinar series]() Online · One session or a series Give your customers a reason to tune in. Build a session around a cybersecurity challenge, or develop a series that takes them from first questions to a solution discussion. #### Yellow Cube brings - Cybersecurity content and an expert presenter - Live HackLab demonstrations, including live attacks in our lab - Technical discussion and answers to attendee questions #### You bring - Invite customers and prospects - Send invitations and reminders - Follow up with attendees and move conversations forward Make it practical: show an attack in our lab, then explain how the defenses respond. [Plan a webinar]() ### [Joint partner events]() On-site · At our office or yours Bring your audience together at one of Yellow Cube’s offices or at your own premises. We take care of the event, so you can focus on filling the room. #### Yellow Cube brings - Event costs and catering - Presenters, cybersecurity content and demonstrations - Event materials, merchandise and event delivery #### You bring - Invite your customers and prospects A minimum participant requirement applies. We agree the attendance threshold and event scope with you before confirming the event. [Plan a partner event]() ### [One stand. A joint solution.]() Trade shows · Shared presence and costs Show the market what we can deliver together. Share a trade show presence that connects your local customer relationships with Yellow Cube’s cybersecurity capabilities. #### Yellow Cube brings - Cybersecurity expertise and solution demonstrations - A joint story that makes your offering tangible - An agreed share of the exhibition costs #### You bring - Your local market insight and customer relationships - Your team to represent the joint offering - An agreed share of costs and follow-up on new contacts For example: “How to bring 24x7 SOC services to your local market.” We agree the cost split and responsibilities before booking. [Discuss a trade show]() ## Have a different audience in mind? We can also shape a more focused activity together. Bring an idea and we’ll discuss the content, delivery and funding it needs. ### [Executive roundtables & briefings]() A smaller, invitation-led discussion for decision-makers around one business challenge. You bring the relationships; we help shape the cybersecurity discussion. Scope and support are agreed together. ### [Targeted campaigns & demo days]() Focus on a named group of accounts or one industry. Combine a relevant cybersecurity topic with invitations to a demonstration or solution briefing, and agree the campaign support and follow-up plan together. ## [Put MDF behind a clear plan.]() Market development funds (MDF) support joint marketing and lead generation. Let’s connect the audience, activity and budget before the campaign starts. Support depends on the activity we agree. Yellow Cube covers the agreed on-site partner event costs, subject to the minimum participant requirement. Trade show costs are shared. For other activities, we discuss the scope and available funding together. ![A presenter speaking in front of a Yellow Cube banner]() Turn insight into opportunity. ### Choose the audience and topic Tell us who you want to reach, what they need and which solution you want to bring to market. ### Agree the support before launch Confirm the format, date, budget, responsibilities and any attendance requirement before invitations or bookings. ### Make the next conversation count Set a follow-up plan and review attendance, customer conversations and the opportunities to pursue together. ## Let’s build your next opportunity. Tell us your market, your audience and the format you have in mind. We’ll shape the topic, delivery and support together. [Talk to us about lead generation]() ## Attribution and scope This Markdown representation is generated from the same approved content records as the canonical HTML page. Cite the canonical URL above when referencing this material. Product and service descriptions are informational; confirm project-specific requirements with Yellow Cube.