# Cybersecurity Brand Management For Vendors > Yellow Cube has introduced and represented over 30 cybersecurity brands in its two decades of operation. By partnering exclusively with sophisticated, specialist vendors, we bring cutting-edge technology to market years ahead of local demand and ensure long-term growth through dedicated, professional brand management. - Canonical URL: https://yellowcube.eu/vendors/ - Publisher: Yellow Cube - Language: en - Contact: hello@yellowcube.eu ## Content **Yellow Cube has introduced and represented over 30 cybersecurity brands in its two decades of operation. By partnering exclusively with sophisticated, specialist vendors, we bring cutting-edge technology to market years ahead of local demand and ensure long-term growth through dedicated, professional brand management.** ### Partnership starts with a conversation. ### Knowledge is better when it’s shared. ### Metrics - **€10 million** — Euros of revenue - **23** — Countries served - **700** — Reseller partners - **10,000+** — Customers ### Vendor-Focused Growth. Real Security First. - Yellow Cube was founded in 2005 with a simple guiding principle: cyber threats must be kept out of digitally sovereign networks — ensuring safety, enabling trust, and allowing customers to focus on their mission, not on their infrastructure’s vulnerabilities. As cybersecurity evolved, so did we — bringing the most advanced solutions to market as both threats and defenses matured. - Today, Yellow Cube serves over 10,000 customers through a network of 700 carefully selected and professionally managed resellers. Both partners and end users rely on us to identify and deliver the best-performing cybersecurity technologies. We’ve consistently led the region in adopting disruptive innovations — from introducing AI-based detection and response in 2014 to being the first to represent category-defining solutions long before market hype arrives. - Our core values remain unchanged: we work only with proven, certified, high-performance technologies — and we dedicate each cybersecurity domain to one specialist vendor. We never create artificial in-house competition, and we never push customers toward a product just to satisfy a partner status or quota. Our mission is clear and uncompromising: deliver real security. Everything else is simply a means to that end. ### Market Advantages #### 20+ Years of Proven Market Access Launching and growing over 30 cybersecurity brands in Central and Eastern Europe. #### Exclusive, Non-Competing Portfolios One specialist vendor per product domain — no internal competition, no conflict of interest. #### Transparent, Performance-Driven Brand Strategy We don’t push certifications — we push what works, and prove it in the field. #### Aligned on Real Security Outcomes Every decision supports a single goal: delivering measurable, real-world cybersecurity improvements. #### 700+ Managed Resellers A carefully cultivated partner network ready to deliver specialist solutions at scale. #### Early Adoption of Disruptive Technologies Bringing innovations like AI-based XDR to market long before local demand peaks. ### Reasons Intro - At Yellow Cube, we don’t just move boxes — we build markets. As a specialized cybersecurity distributor, we partner with a select group of vendors to provide deep technical expertise, market insight, and long-term brand growth. We understand that cybersecurity solutions are only as strong as the people behind them, which is why we focus on enabling real-world outcomes, not just sales numbers. - We deliver hands-on product adoption through immersive training, interactive labs, and high-impact launch programs—helping both partners and end customers understand, deploy, and succeed with your technology. From pre-sales to post-sales, we turn capable IT professionals into confident cybersecurity practitioners. - Our commitment to vendor success includes: ### Why vendors choose Yellow Cube? #### Full technical enablement with every sale — included, delivered, and tracked #### Deep market insight — with messaging tailored to regional pain points and business realities #### Complete brand and lifecycle management — from launch to maturity and beyond #### Expert-led events and campaigns — from real-world demo labs to CISO roundtables and webinars #### Channel performance and visibility — 700+ managed resellers, strategically onboarded and enabled #### No channel conflict — we focus on one best-in-class vendor per domain We don’t just sell technology — **we make it thrive.** ### 20 years of Cybersecurity Excellence #### 📍 Founded in Budapest, Hungary 2005 Yellow Cube is born with a mission to bring real cybersecurity to digitally sovereign networks. #### ✉️ Enterprise breakthrough with IBM Hungary 2007 Our first major project modernizes email security across IBM’s enterprise client base. #### 🇪🇺 First European vendor: Stormshield (NETASQ) 2009 Yellow Cube becomes the regional distributor for its first European cybersecurity brand. #### 🌍 Regional expansion begins 2012 New offices open in the Czech Republic and Slovakia, marking Yellow Cube’s first international footprint. #### 🇪🇺 EU-funded strategic projects 2013 Cybersecurity initiatives for the EU GNSS Agency (European GPS) and the EUMM Georgia peacekeeping mission. #### 🧠 AI enters the stack 2014 Yellow Cube pioneers AI-based threat detection with Darktrace and Vectra AI — well ahead of market hype. #### 🛡 Defense-grade protection 2015 Secures large-scale firewall deployments for the Hungarian Ministry of Defence and Armed Forces. #### 🏬 Retail security at scale 2016 Secures a major European retail chain with enterprise-grade Wi-Fi security (now Arista Networks). #### 📡 Securing critical comms 2017 Enables IP usage in TETRA systems—powering the region’s most secure mobile network for governments. #### 🏦 Banking on AI 2018 Launches AI-based cyber defense across national and regional banks in Central Europe. #### 🏛 Strategic government and NATO supplier projects 2019 Leads national cybersecurity implementations for high-trust government clients. #### ✈️ Private sector resilience 2020 Delivers modern cyber defenses for regional powerhouses including WizzAir and mBank. #### 🔓 Ransomware hits hard 2021 Supports leading enterprises like ERSTE Group, Denso, Unix, Amica, and Foxconn after major attacks. #### 🕵️ APT-resilient defense for national security 2022 Expands into advanced cyber defense projects for government, defense, and intelligence sectors. #### 🛡️ Cyber army training begins 2024 Launched government-backed programs to train the region’s largest cyber force. #### 🧪 HackLab launches 2025 Yellow Cube opens its HackLab—an interactive proving ground for partners, vendors, and defenders. ### Team Introduction We believe business happens between people, not just companies. Our management team is always available to support your work, answer your questions, and listen to your ideas. Don’t hesitate to reach out — we’re here to help you succeed. ### Our Management Team #### Akos Bodis CEO ##### Links - [Facebook]() - [LinkedIn]() - [Email]() #### Tomasz Odzioba Country manager Poland ##### Links - [Facebook]() - [LinkedIn]() - [Email]() #### Aurel Sima Country manager Romania ##### Links - [Facebook]() - [Email]() #### Igor Miller Country manager Ukraine ##### Links - [Facebook]() - [LinkedIn]() - [Email]() ### Our Companies and Offices HUNGARY #### Companies #### Yellow Cube Kft. Kosztolányi u. 14/A Ajka 8400 #### Yellow Cube Properties Kft. Nádorliget u. 7/A Budapest 1117 POLAND #### Companies #### Yellow Cube sp. z o.o. ul. Warszawska 40/2A 40-008 Katowice ROMANIA #### Companies #### Yellow Cube SRL Calea Griviţei Nr. 467 10724 Bucureşti SLOVAKIA #### Companies #### Yellow Cube s.r.o. Vajnorská 103/a, 831 04 Bratislava UKRAINE #### Companies #### Yellow Cube LLC 13, Rybalysyka St. off 4 01011 Кyiv ### FAQ #### What does "one specialist vendor per domain" mean for me as a vendor evaluating Yellow Cube? It means we won't sign a competitor in your category while we represent you — no internal conflict, no two-sales-team cannibalisation, no POCs against another product in our own portfolio. The flip side: we expect category leadership in return, and we'll push you to maintain it. #### What does Yellow Cube actually do for our brand in the region that a generalist distributor doesn't? Real enablement, not box-moving. We translate your messaging into regional pain points, train and certify partners, run demo labs and CISO roundtables, and stand behind the technology in customer escalations. A generalist forwards your data sheet to a reseller; we get your product deployed, renewed, and referenced. #### We already have customers or another distributor in part of your region. How do you handle that overlap? Honestly and case-by-case. If you have direct contracts or another distributor in part of the territory, we work out a clear split — geographic, vertical, or customer-segment — before signing. Inheriting a messy channel is harder than building one cleanly, so we'd rather have the awkward conversation upfront than later. #### Will we lose control of how our brand is positioned in the region? No. You retain control of brand standards, messaging guidelines, pricing strategy, and global program rules. We adapt the regional execution — language, vertical framing, partner enablement — and we'll show you the materials before they go out. The relationship works best when you treat us as your in-region team, not a contractor. #### What's the commercial model — margin structure, MDF, NFR, lead handling? Built around what makes a long-term regional business work for both sides rather than a one-size-fits-all program. We structure margins to make the channel viable as a recurring-revenue line for your resellers, we co-fund market development where it produces real pipeline, and we handle lead distribution through the partner network. Specifics depend on the category and the maturity of the brand in-region — happy to walk through what we've done for vendors at your stage. #### What does Yellow Cube want from a vendor relationship beyond the commercial terms? Engineering access, honest roadmap visibility, and a willingness to fix things when our customers find real bugs. We can sell around marketing gaps; we can't sell around a product team that won't pick up the phone. The vendors who treat us as a feedback channel, not just a revenue line, are the ones we represent for a decade. ### Let’s Build Smarter Cyber Defenses Together Partnerships are the foundation of everything we do — built on trust, expertise, and shared success. Whether you’re looking to grow your business, strengthen your cybersecurity offerings, or bring innovative solutions to new markets, Yellow Cube is ready to be your committed, long-term ally. [Get in touch with Yellow Cube]() ## Attribution and scope This Markdown representation is generated from the same approved content records as the canonical HTML page. Cite the canonical URL above when referencing this material. Product and service descriptions are informational; confirm project-specific requirements with Yellow Cube.